The video highlights the main points of how to optimize AdWords campaigns.
As we all know, paying the minimum we possibly can for advertising means more profit. It also means AdWords becomes profitable sooner! While an unoptimized AdWords campaign might be unprofitable, the opposite could be true for an optimized one!
The video highlights many important points of optimizing campaigns, the following really standing out:
– using time and space settings for showing ads (obvious!)
– splitting campaigns for desktop and mobile devices
– bounce rates